GDPR and wine B2B prospection: 8 questions
GDPR governs commercial prospection even in B2B contexts. Here are the 8 most common questions from wineries operating in EU markets.
General framework
Question 1 does GDPR apply to B2B wine? Yes, with a lighter framework than B2C. Question 2 professional email OK? Yes, if contact object relates to recipient's professional function. Question 3 opt-out required? Yes, simple free opt-out in each email. Question 4 retention period: 3 years after last useful contact.
Practical cases and sanctions
Question 5 buying a database OK? Yes if source is lawful and GDPR is respected upstream. Question 6 phone numbers OK? Yes, less regulated than emails in B2B. Question 7 processing registry required? Yes, even for small wineries. Question 8 sanctions? CNIL (French DPA) can sanction on serious complaint. Basic documented GDPR framework protects the winery.
Frequently asked questions
Do I need to declare my database to CNIL?
No, since 2018 an internal processing registry is sufficient.
Can I send a cold email without consent?
Yes in B2B professional with opt-out link. No in B2C without prior consent.
What to do on complaint?
Respond to CNIL, document GDPR respect. Most complaints resolve without sanction if framework is in place.
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