Wine cold calling scripts and objections
Cold calling remains highly effective in wine B2B sales, particularly for reaching wine buyers and chef sommeliers. Success requires structured scripts and confident objection handling.
Structure of a wine cold call
Structure: brief introduction (10 seconds: name and winery), personalised hook (10 seconds: I saw on your carte), value presentation (30 seconds: what differentiates the offer), clear call to action (10 seconds: can I send a sample?). Total: 90 to 120 seconds maximum. Beyond that, attention is lost.
Handling the 5 classic objections
Objection 1 no time: propose to send a short email with essential info. Objection 2 no budget: propose progressive volume pricing. Objection 3 I have a similar wine: demonstrate specific difference. Objection 4 send me a brochure: politely refuse and reposition a meeting. Objection 5 call me later: fix a precise date.
Frequently asked questions
What is the conversion rate of a wine cold call?
5 to 15 percent of first meetings accepted with disciplined targeting and script.
When to call cavistes?
Tuesday to Thursday, 10:30-12 or 14:30-17. Avoid Monday morning and Friday afternoon.
How many calls per day?
20 to 40 targeted calls is more effective than 100 rapid non-personalized calls.
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