Wine import Vietnam: market entry guide

Vietnam is one of the fastest-growing wine markets in Southeast Asia, with double-digit annual growth over the past decade. The EU-Vietnam Free Trade Agreement (EVFTA) since 2020 significantly reduces tariffs on European wines, making Vietnam a particularly attractive market for European winemakers.

The Vietnamese wine market at a glance

Vietnam has approximately 100 million inhabitants with a rapidly growing middle class. Wine consumption is concentrated in urban centres: Ho Chi Minh City (approximately 45 percent of national wine consumption), Hanoi (approximately 30 percent), Da Nang and other tourism hubs (approximately 15 percent), and other cities (approximately 10 percent).

French wines historically dominate imports (approximately 50 percent of volume by value), driven by cultural affinity and premium positioning. Italian, Spanish, Chilean, and Australian wines follow. Import volumes are growing 8 to 15 percent per year depending on segment.

Key wine importers in Vietnam

Vietnam has approximately 80 to 100 active wine importers, concentrated in Ho Chi Minh City and Hanoi. Major names include Warehouse Group, Camus, Nam Long Wine, and multiple specialised importers focused on French, Italian, or premium wines. The market is diversifying rapidly with new premium importers emerging.

Distribution channels include: hotel and restaurant chains (approximately 40 percent of import volume), premium wine shops and cavistes (approximately 25 percent, growing rapidly), supermarkets and hypermarkets (approximately 25 percent), and duty free and travel retail (approximately 10 percent).

Regulatory framework and EVFTA

The EU-Vietnam Free Trade Agreement (EVFTA), in force since August 2020, progressively reduces import tariffs on European wines. Full elimination of tariffs on European wines is scheduled by 2028. This gives European winemakers a significant competitive advantage over New World producers.

Import documentation includes: certificate of origin (essential for EVFTA tariff benefits), sanitary certificate, commercial invoice, packing list, and Vietnamese label registration for retail products. A local importer handles most of this documentation on behalf of the exporter.

How La Base Viti supports entry into Vietnam

Our team identifies the right importers for your winery style and positioning, contacts them, schedules qualified meetings, and supports the relationship through first orders and beyond. Vietnam is one of our priority Asian export markets alongside Japan and China.

Book a discovery call to explore how we can support your Vietnamese market entry strategy.

Frequently asked questions