Wine tasting sample kit for prospection
Wine samples are essential for conversion in professional prospection. Getting them right combines wine selection, packaging quality, logistics reliability, and cost management. Here is the complete method.
What to send
Typical sample kit: 2 to 4 bottles per prospect, one entry cuvee (to demonstrate quality-price ratio), one mid-range cuvee (to show craftsmanship), one flagship cuvee (to demonstrate reach). Include: tech sheet per wine in relevant language, business card, brief brand story, next steps proposal.
Packaging and shipping
Wine-specialized shipping boxes (moulded pulp inserts protect bottles). Temperature control for premium samples on long routes. Address to specific contact by name not company generic. Track and require signature. Cost: 30 to 80 euros per prospect for European shipping, 60 to 150 for transatlantic.
Frequently asked questions
How many bottles per sample kit?
2 to 4 bottles typically. More is wasteful, fewer does not demonstrate range.
Should samples be shipped free?
For serious first-meeting prospects yes. For unsolicited prospects, request small handling fee to filter serious interest.
What tracking system to use?
CRM notes: date sent, tracking number, expected delivery, follow-up date.
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